On this episode of WordPress for Nonprofits, I interview Chris Ferdinandi.
Who you are and what you do
Chris helps nonprofits use mobile to raise more money and does custom WordPress development for nonprofits.
Why use WordPress over another website content management system?
- Easy to use – Chris’s clients have varying skills levels with technology
- Amazing ecosystem of plugins
- Huge pool of developers that work on WordPress – his clients can go elsewhere if they need to and are not stuck with him
Describe the content management process that your clients go through
Email and social media marketing are the bread and butter when it comes to driving donations. Post there first, and then let those posts funnel people back to the nonprofit’s website to make a donation.
Email newsletters get posted as blog articles on their website and makes it a searchable archive.
The Editorial Calendar plugin makes scheduling blog posts much easier.
Chris uses custom post types to make it easier for nonprofits to manage different types of content, including events, case studies, and board members. A WordPress “post” isn’t inherently meaningful, but an “event” or “case study” is.
WordPress themes – commercial or custom?
Chris uses a custom, barebones starter theme when he develops themes for clients.
Top plugins recommended
Software integrations with WordPress
PayPal – integration for a rich donation experience, including streamlining the checkout flow, having a more branded experience, dynamically selecting donation amounts from a table, and checking a box to make recurring donations.
Pet Finder – integration for animal rescue organizations where he creates a whole display of available pets on their sites for them.
MailChimp – creating plugins to add opt-in forms to their site without having to use the native iframe solution
Contact info and a parting piece of guidance
Many nonprofits have too many things on their homepage, including a list of blog posts, a list of events, a donate button, and a Twitter stream. This is not how people consume content on the web today. Pick one key thing that you want them to do on the website – i.e. make a donation or sign up to volunteer. Feature that on your front page prominently with a call to action button, and pair it with a big, beautiful, bold graphic that captures the essence of what you do.